There are an estimated 10,000 to1 4,000 security companies in the USA. Making your security company stand out can be difficult. Understanding how to effectively advertise on social media and using SEO it can get frustrating. We have a little secret for you. One super effective strategy is networking through social media.
While people mainly use social media as a platform for personal use you can use it to your advantage. By joining security groups on LinkedIn and Facebook you can share content with like-minded people and make valuable connections within the security industry. Today we will learn how to use social media to your advantage
Join security groups
Joining an industry-related group will bring you to a lot of people within the security industry
For free. All you gotta do is interact within the group which seems tricky at the start but once you figure out what to post it becomes a quick and easy task. Here are some quick tips to becoming more active.
On LinkedIn, all it takes is a quick search to find a bunch of people in the security industry. Since LinkedIn is a more professional platform than Facebook when you connect with someone they already are the mindset of networking making them a bit more approachable than on Facebook.
Here are a couple of ways you can interact with people effectively on LinkedIn
Whether it is posting on LinkedIn or sharing content to groups, use social media to your advantage. All it takes is a post. Want to start networking right now? Join our Facebook group the Security Sideline